Epwin Window Systems’ Excellence as Standard installer programme was launched at FIT. Excellence as Standard is designed to promote excellence amongst extruders, manufacturers, installers and partners across the window and door industry. The programme advocates excellence at every stage of the project – from manufacturing through to installation in a consumer’s home. Installers who are part of the programme will be demonstrating they are committed to raising standards across the industry and delivering an outstanding customer experience.
The programme was the centrepiece of the Epwin stand at FIT where a wealth of launch activities took place. A series of masterclasses, were held on all three days of the show, giving installers information on the programme and providing an insight into its benefits. The #takethepledge hashtag helped to spread the word about the programme both in the exhibition halls and further afield. And throughout the show, Epwin team members were on hand to talk installers through the programme and sign them up.
The interest that Excellence as Standard attracted at FIT is a reflection of a programme that is the most comprehensive ever devised. The core aim of the programme is to enhance loyalty and trust between both fabricators and installers along with their homeowner customers by providing clear, recognisable and measurable standards for service and product quality. Excellence as Standard membership will also give installers training and development opportunities plus access to the Excellence as Standard Academy.
These benefits reflect installers’ quest for excellence that Sharn Samra, Epwin Window Systems’ Marketing Director, says was evident from their research. “Our research found that most installers place a very high emphasis on personal development and enhanced reputation amongst their customers as they know that these elements are crucial to future growth,” she says.
Alongside the training and development opportunities, Excellence as Standard members will have access to leads, marketing and business support from approved specialist partners.
Distinct branding and marketing materials have been developed for Spectus, Profile 22 and Swish installers to ensure Excellence as Standard members are clearly distinguished. This includes van livery, showroom POS, literature and workwear as well as listings in the Excellence as Standard directory.
Epwin is working in partnership with FENSA on the programme and members will receive a card that is co-branded with FENSA and Excellence as Standard as part of their membership package. Jon Vanstone, FENSA Director says: ”We are delighted to be working in collaboration with the Epwin Group. FENSA is continually looking for ways to enhance its service offering on the compliance front to make things simple for installers. This new partnership represents a fantastic strategic opportunity for our leading brands to leverage value for the benefit of our members and clients.”
It all adds up to a compelling package designed to gain a competitive edge and earn customer trust. And with the added advantage of the backing of some of the best-established and well-known brands in the industry, it’s hardly surprising Excellence as Standard grabbed so many of the FIT headlines.
To find out more about Excellence as Standard, visit www.excellenceas.co.uk.