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Much more than a marketing platform

Connect, the fully integrated digital resource centre from Epwin Window Systems, gives fabricators and installers what is believed to be the industry’s largest and most valuable online portal which far outreaches comparative industry platforms. It provides a vast range of support tools, discounts, training and more to add value to both fabricators and installers’ businesses.

Gerald Allen, Marketing Manager at Epwin Window Systems, said: “Connect brings together all our technical, commercial sales and marketing support, plus a lead generation mechanism that passes retail and commercial leads to fabricators and installers. There is also access to rolling discounts from our industry partners. It’s a 24/7/365 bespoke-designed integrated platform for the vast value-added benefits that are available to Epwin Window Systems’ customers.”

Explaining the thinking behind the portal, Gerald said: “Connect has purposely been designed to help Epwin Window Systems customers access the extensive range of cutting-edge business support that’s available to them. It embraces the power of today’s digital technology to help them drive sales, grow profit and simplify all access points.”

Customers can access the system with their unique, secure logins and automatically see content and systems’ brands relevant to them, whether they’re a fabricator or an installer.

There is a dedicated section for technical documentation, and for commercial fabricators, there is free access to Barbour ABI, the leading provider of building project leads. Marketing collateral includes image libraries, bespoke creative services, brochure downloads, PR and tailored social content to help customers across all marketing touchpoints.

There are also details on the many affiliate programs and exclusive discounts that customers can tap into from Epwin Windows Systems’ approved industry partners. This includes the BM TOUCH software platform for lead generation, quoting and ordering online, training programmes from national industry experts and access to discounted cloud-based job management software through Onsite 7.

Connect was designed and built by industry specialists The Consultancy and followed an exacting brief from the systems house. Richie Thornton, Director at The Consultancy, commented: “As far as we are aware, this is the industry’s biggest ever customer support portal. Its scope has to be seen to be believed.”

Epwin Window Systems is the UK’s largest manufacturer and supplier of PVC-U and aluminium windows and door systems. In Connect, it is harnessing the latest technological innovations to add further value to its customers’ businesses at every level.

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